Employer description & source details
Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection. Backcountry is looking for a Marketing Copywriter to create compelling copy that inspires customers to get outside and drives business results across Backcountry, Competitive Cyclist, Steep & Cheap, and our other brands. As Marketing Copywriter, you will write messaging across major marketing channels, ensuring each brand’s unique voice stays consistent while adapting your writing to different audiences, campaigns, and customer journeys. Cycling content is a big part of this role, with new bikes launching every week, so we’re looking for someone who rides and can write about bike tech in a way riders trust. Beyond writing, you will be part of a team thoughtfully adopting AI in editorial workflows, using prompt libraries and approved tools, contributing ideas for improving processes, and helping the team work faster without sacrificing creativity, accuracy, or brand voice. Success means consistently delivering polished, on-brand copy on deadline. This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility. Partner closely with Merchandising, Creative, Marketing, eCommerce, and SEO teams to deliver cohesive campaigns, communicate timelines clearly, and proactively identify risks before launch. Working knowledge of SEO, conversion copywriting, and performance-driven marketing best practices. Hiring Manager Interview - C
Extracted skills: seo, digital marketing, recruiting