Employer description & source details
Own GTM for product launches and major feature releases. Develop positioning, messaging, launch narratives, and product stories. Create launch assets - demos, product pages, documentation, comparison pages, presentations, and content. Own product activation and adoption; identify funnel gaps and work with Product/Growth to improve them. Run webinars, demos, and product education initiatives. Build competitive intelligence, sales enablement, and battlecards. Partner with Sales to understand customer objections and translate them into better GTM. Work with founders, Product, Engineering, and Growth to shape how Bolna goes to market. 4–7 years of Product Marketing experience, ideally in B2B SaaS, AI, developer tools, or technical products. Strong experience in product launches, positioning, messaging, and GTM. Excellent written, verbal, and presentation skills. Strong analytical and problem-solving skills. Comfortable working in a 0→1, fast-moving startup environment. Technical curiosity and ability to understand and demo complex products. Strong ownership and attention to detail. Good to have: Experience with AI/Voice AI, developer-facing products, APIs, product-led growth, or enterprise SaaS. Work directly with founders and senior leadership. Build the Product Marketing function from the ground up. Work on a technical product with real enterprise scale. High ownership across Product, Sales, Growth, and Engineering. Competitive compensation + meaningful ESOPs.
Extracted skills: sales