Employer description & source details
As a Manager – Programs (Branding), you will anchor the branding pods within User Growth. You will own Meesho’s brand strategy end to end: understanding what holds users back and what brings them back, turning those insights into sharp brand briefs, and leading the campaigns that land them across TV, digital and influencers. This is a hands-on role for a brand builder, not a documentation role. You will spend time with users first-hand, shape communication for India’s many consumer cohorts, and lead a team that delivers large, high-impact campaigns that move user growth and retention. Consumer Understanding: Interact with users to understand the barriers that stop them from using Meesho and the triggers that bring them back, and synthesize these first-hand insights into clear, actionable direction. Brand Strategy & Briefs: Develop Meesho’s brand strategy and write brand briefs that translate consumer insight into a sharp proposition for creative and media partners. Communication Strategy: Define the communication strategy and channel mix across TV and mass media, digital, and influencers. Cohort-Led Messaging: Tailor communication and messaging for distinct user cohorts (South/North, urban/rural, female/male, etc.) so the brand resonates across Bharat. Campaign Ownership: Own large-scale campaigns end to end, from brief to launch to measurement, and track their impact on brand and business metrics. Stakeholder Management: Collaborate with Product, Design, Analytics, Marketing, Legal, and external creative, media and influencer agencies to deliver campaigns and secure buy-in from senior leadership. Team Leadership: Lead and develop the branding pod, set priorities, raise the creative and strategic bar, and remove roadblocks to execution. Education: MBA from a top-tier in