Employer description & source details
Digital marketing strategy: Lead SEO and AI Optimisation across all subsidiaries and markets, covering traditional search and AI-era search (AIO, GEO, AEO and SXO). Stay ahead of trends such as AI search tools, voice search and mobile-first indexing. Technical SEO: Run technical audits and fixes for site speed, Core Web Vitals, structured data, schema markup and analytics integration. Website: Work with marketing team to oversee website management and redesign, with fast load times, intuitive UX, clear navigation and content that reflects each brand. Content: Drive content strategy and optimisation, including keyword research, on-page improvements, AI-assisted blogging for market insights and quality visuals that lift engagement and conversions. CRM: Implement and integrate CRM systems to capture, track and nurture leads from web forms, enquiries and campaigns, automate follow-ups and align with the sales pipeline. Reporting: Track organic traffic, lead quality, conversion rates and ROI in Google Analytics, Search Console, SEMrush/Ahrefs and CRM dashboards, and give data-driven recommendations to executive leadership. Collaboration: Work with marketing, development and sales teams to build digital best practice into new projects and campaigns. Group-wide campaigns and events: Drive group-wide campaigns and events that bring our subsidiaries together under one stronger brand story. You’ll have direct exposure to subsidiary CEOs, and you’ll build strong collaboration across our businesses to turn shared ideas into results. Bachelor’s degree in Marketing, Business, Communications or a related field 5+ years of digital marketing experience, with a strong SEO/AIO track record Solid grasp of website metrics, web analytics and data-driven decision-making Proficiency with SEO/S
Extracted skills: seo, digital marketing, sales, operations