Employer description & source details
Segment Strategy & Market Intelligence Analyze market trends, customer needs, competitive dynamics, and emerging technologies within the assigned segment. Identify growth opportunities, priority applications, and key use cases. Develop market assessments, business forecasts, and segment solution roadmaps. Gather, evaluate, and prioritize solution opportunities from regional teams, product groups, customers, and ecosystem partners. Collaborate with Application and Technology Architects to define solution concepts and assess technical feasibility. Prioritize opportunities based on market potential, strategic value, and business impact. Develop business cases and investment proposals for new system solutions. Assess market opportunity, revenue potential, costs, risks, and expected returns. Define solution success metrics and commercialization objectives. Prepare development approval packages and executive presentations. Drive alignment across Architecture, Engineering, Product Groups, Marketing, Sales, and Finance. Support management reviews and investment decision processes. Oversee solution development from concept to launch. Represent customer and market requirements throughout the development lifecycle. Track progress against business objectives, milestones, and market requirements. Coordinate solution launch activities with Digital Marketing, Regional Solution Marketing, Product Groups, and Sales teams. Support development of value propositions, marketing collateral, demonstrations, and customer-facing materials. Monitor solution adoption, market impact, and launch effectiveness. This position can be filled in another EMEA location. Degree in Engineering, Computer Science, Business, Marketing, or related discipline. 8+ years of experience in Product Marketing, Segment
Extracted skills: go, digital marketing, sales, product management