Employer description & source details
We’re looking for a Video Content Creator / Creative Strategist to create engaging, relatable, and high-performing video content for Lokal Matrimony, a hyperlocal, compatibility-first partner search platform. The role requires strong scriptwriting, storytelling, on-camera presentation, audience understanding, and creative ideation skills, with the ability to turn product features and user needs into compelling UGC videos, promotional reels, and performance marketing ads that build trust, drive engagement, and increase app installs. Write scripts and create engaging UGC videos, product explainers, informative reels, and promotional video ads for Lokal Matrimony. Develop creative concepts for Meta and Google/YouTube Ads, targeting both male and female audiences. Appear on camera and deliver confident, engaging, and relatable presentations. Create compelling hooks, scripts, CTAs, and multiple creative variations for ad testing and optimization. Research audience preferences, user behavior, regional trends, and competitor content to generate relevant creative ideas. Communicate the platform’s value proposition, product features, and compatibility-first partner search experience through engaging video content. Collaborate with videographers and marketing teams on video shoots, production, editing, and creative execution. Adapt scripts and content formats based on campaign objectives, audience segments, and performance insights. Stay updated on Instagram Reels, YouTube Shorts, UGC trends, and digital advertising formats to identify new content opportunities. Support creative testing by developing different hooks, storytelling approaches, and messaging for performance marketing campaigns. Bachelor’s degree in Marketing, Communications, Media, Journalism, Business, or a related
Extracted skills: content marketing