Employer description & source details
Own paid growth for Amplify—from channel strategy and creative testing to media budgets, agency execution and acquisition economics. Amplify is a consumer-focused digital proposition designed to help people better understand credit, build financial awareness and make more informed financial decisions. As Amplify scales, performance marketing will be a critical growth engine—bringing the right users into the app efficiently, testing what drives engagement and building a repeatable acquisition model. The Performance Marketing lead will own Amplify’s paid acquisition agenda end to end. This person will identify the right channels and audiences, translate growth objectives into campaign plans, manage agencies and media partners, shape performance-oriented content and creative, control and optimise marketing budgets, and build a strong measurement discipline around user acquisition and conversion. · Paid acquisition strategy: Develop the paid-growth strategy across relevant channels such as Google, Meta, YouTube, app-install campaigns and other digital channels; determine the appropriate channel mix by audience, objective and stage of the funnel. · Campaign planning & execution: Translate business and growth goals into campaign calendars, media plans, audience strategies, test plans and execution briefs; ensure campaigns are launched accurately and on time. · Media budget ownership: Build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns. · Agency & partner management: Act as the day-to-day owner for performance marketing agencies, media partners and specialised vendors; set briefs, review plans, challenge recommendations, track delivery and hol