Employer description & source details
We're hiring our first Demand Generation Lead for EMEA, Middle East and Emerging Markets. You'll own how LangSmith shows up in the region and how that turns into pipeline from partnering with performance marketing, lifecycle marketing, integrated campaigns and webinars to build a localized campaigns. You'll be deciding what works in the region, run the experiments to prove it, and then scale what works into a repeatable regional playbook. You’ll be a builder with central support from our US demand gen, product marketing, and marketing ops teams. REGIONAL DEMAND STRATEGY AND PIPELINE: Build the EMEA demand plan: which markets, which segments, which channels, and what each is expected to return Own an EMEA pipeline target and report against it sourced and influenced, by channel and by market Decide how the regional demand budget gets allocated for localized programs. You'll own the whole mix for the region and be hands-on in all of it: Paid digital: partner with performance marketing to support localized 3rd party promotion, paid search, paid social, and retargeting strategy, including account-level and contact-level targeting to give sellers air cover in named accounts Webinars: run a regional cadence across live demos, thought leadership webinars, technical workshops, and customer stories, in local time zones with local speakers where it helps Integrated campaigns: adapt global LangSmith narratives and build region-first campaigns when the market needs something different Lifecycle: build segmented nurtures and post-event follow-up for regional leads, with attention to language and time zone. Work directly with EMEA AEs and SDRs to understand what converts in-region and co-design follow-up plays that drive pipeline. Partner closely with Field Marketing to build joint re
Extracted skills: sales