Employer description & source details
Own the configuration, day-to-day support, and continuous improvement of Braze, Hightouch, and related MarTech platforms as shared infrastructure across the business. Communicate and collaborate closely with Marketing, Enrollment, Acquisition, Product, and Data to understand needs, clarify requirements, align expectations, and provide timely delivery and issue updates. Manage shared intake and prioritization: define scope, assess effort and urgency, agree on delivery timelines, and escalate competing priorities to engineering leadership. Standardize reusable Braze Canvas architecture, templates, and build processes, with testing and release checks that streamline delivery from request to deployment. Maintain reliable integrations across Braze, Hightouch, Snowflake, Salesforce, and mail vendors; ensure accurate customer attributes, events, audience synchronization, and reporting data. Implement platform personalization capabilities, including Liquid templates, behavioral triggers, and send-time optimization, in partnership with stakeholder teams. Monitor reliability, data integrity, deployment time, and request turnaround; improve dashboards and automated alerts to detect errors and inform capacity planning. Troubleshoot platform and delivery issues, coordinate with Braze, Hightouch, and vendors such as RRD Printhouse, and resolve root causes. Develop and support landing pages, APIs, webhooks, and automation as needs evolve; extend communication integrations to Twilio, Zoom, Firebase Cloud Messaging, AWS SNS, and email services or mail servers. Apply testing, safe deployment, secure access, credential management, consent handling, and data protection practices across platform configuration and code changes. Implement and govern website tracking via Google Tag Manager, in
Extracted skills: javascript, typescript, python, java, sql, aws, operations