Employer description & source details
Creator and UGC content is only getting bigger as a growth channel for developer tools, and right now Supabase reaches it mostly at arm's length, through agencies that own the actual relationships with creators. This role exists to change that: bring our creator/influencer program fully in-house, own those relationships directly, and grow the program into a multi-million-dollar channel. A good marker of success looks like a roster of around 50 active creators within the first year — at which point we take what worked and go find the next channel to unlock the same way. This is a growth and marketing role first, not a DevRel or engineering-adjacent one — we're optimizing less for technical depth and more for someone outgoing enough that creators want to work with them directly, creative enough to keep testing new formats and strategies, and operationally strong enough to run the budgets and reporting behind it. The work is currently split on an interim basis across a couple of people on the marketing team; this role is being created to own it end to end. Source, recruit, and manage direct relationships with content creators (TikTok, Instagram, YouTube) Design and run creator campaigns end to end Find and test new acquisition channels and strategies — lots of small experiments, doubling down on what works Operationalize and report on these programs: budgets, tracking, results Grow with the role: the remit could develop into owning all content from a growth perspective, beyond creators and UGC 3+ years in growth, partnerships or creator marketing at a dev tool, SaaS or consumer tech company Track record of launching channels from zero — and turning winners into repeatable programs Outgoing relationship-builder creators genuinely want to work with Strong operator. Comfortab
Extracted skills: go