Employer description & source details
Lead and manage the B2C sales team responsible for promoting higher education programmes, online courses, and professional learning solutions. Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue and enrolment targets. Drive the complete sales funnel, including lead allocation, initial outreach, counselling, follow-ups, objection handling, conversion, and enrolment. Recruit, onboard, train, and mentor sales executives and counsellors to improve individual performance and team effectiveness. Monitor daily sales activities, conversion ratios, pipeline movement, follow-up quality, and revenue performance. Establish clear performance metrics and conduct regular reviews to identify gaps and improve sales productivity. Implement effective sales scripts, counselling frameworks, objection-handling techniques, and conversion strategies. Collaborate with marketing teams to improve lead quality, campaign effectiveness, and lead-to-enrolment conversion. Ensure prospective learners receive accurate information about programmes, eligibility, fees, learning formats, and career outcomes. Use CRM platforms and sales dashboards to track leads, maintain pipeline visibility, and generate performance reports. Identify sales bottlenecks, analyse customer behaviour, and implement corrective actions to improve conversion rates. Maintain high standards of customer engagement, ethical selling, and learner satisfaction throughout the sales journey. Coordinate with admissions, operations, and academic teams to ensure a smooth transition from sales conversion to learner onboarding. Share market feedback, competitor insights, and learner preferences with leadership to support business planning. Foster a culture of accountability, collaboration, continuous learning,
Extracted skills: sales, operations