Employer description & source details
Build and run programs for priority accounts and segments. Design and run ABM programs for clusters of strategic accounts grouped by vertical, tech stack, use case, or buying-group pattern, with messaging, content, and offers tailored to each cluster, in partnership with sales, SDRs, and field marketing. Scale what works into 1:many programmatic plays across a broader target list of prospects and customers, using intent, enrichment, and ad targeting to reach the right buying groups without hand-building every touch. Map buying centers inside each account (VP Eng, CTO, platform and developer experience leads, security and procurement) and build multithreaded plays that reach each of them. Turn account intelligence, intent, and usage signals into tailored campaign treatments, from personalized outreach and executive programs to events, direct mail, and sales plays. Tell stories that land with technical buyers. Shape the narrative, messaging, and offers for each campaign, and write the copy that carries it: briefs, emails, landing pages, ads, and account-specific content. Develop engaging concepts and formats for virtual events (webinars, workshops, and exec roundtables), owning all aspects of production from idea to follow-up: select relevant topics, line up speakers from internal leaders and our customers, and make sure everyone is prepared. Brief design and creative partners clearly and keep the story consistent across every channel and touchpoint. Conceptualize and deploy creative demand gen offers Come up with offers that give target accounts a reason to engage, like meeting makers, direct mail, digital engagement programs, and gifting. Work with sales and SDRs on who gets each offer and how they follow up, and manage vendors on fulfillment, shipping, and budget. Trac
Extracted skills: go, sales, security, operations