Employer description & source details
As Email & SMS Specialist , you will be the go-to expert on audience segmentation, campaign optimization, and AI-driven workflow improvements. Within the first six months, you will have full ownership of the campaign calendar, established A/B testing cadences that move key metrics, and introduced at least one new AI-powered process that helps the team scale during peak periods. This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility. Lead the email and SMS campaign creation process from start to finish — template creation, image slicing, creative placement, audience selection, QA, and deployment. Build and maintain the monthly email and SMS calendar, aligning promotions and content to drive engagement. Manage the daily quality assurance process with stakeholders across partnerships, branding, and creative to ensure on-time delivery and accuracy. Monitor, analyze, and report on key metrics (open rates, click-through rates, conversions) and identify trends to optimize performance. Design and execute A/B tests on subject lines, copy, send times, and creative to improve engagement. Proven experience using generative AI tools or AI features within email/SMS platforms to improve productivity and results. Experience with Braze, Wunderkind, Google Analytics, Heap, Adobe Suite, or Canva. Cross-Functional Impact: Your campaigns reach customers across every channel — you will work closely with brand, merchandising, CRM, and ecommerce teams and see the results of your work in real time.
Extracted skills: go, recruiting