Employer description & source details
We’re looking for a Senior Video Content Creator / Creative Strategist to lead creative ideation, scriptwriting, and video content development for Lokal Matrimony. The role requires strong content strategy, storytelling, on-camera presentation, audience research, and performance marketing expertise, with the ability to translate audience insights and product features into compelling UGC videos, promotional reels, and high-converting ad creatives. The ideal candidate should be comfortable leading content creation, experimenting with creative variations, analyzing campaign performance, and optimizing content to improve engagement and conversions. Develop content strategies and write high-converting scripts for UGC videos, product explainers, informative reels, and promotional video ads for Lokal Matrimony. Create multiple hooks, concepts, scripts, and creative variations for Meta and Google/YouTube Ads targeting both male and female audiences. Lead on-camera content creation and deliver engaging, relatable, and persuasive presentations. Develop creative concepts that communicate Lokal Matrimony’s value proposition, product features, and compatibility-first partner search experience. Research audience preferences, consumer behavior, regional trends, and competitor campaigns to identify content opportunities. Collaborate with videographers and marketing teams on video shoots, production, editing, and creative execution. Analyze creative performance using metrics such as CTR, CPC, CPA, conversions, and app installs to identify opportunities for improvement. Work closely with the Performance Marketing team to develop and test creatives for different audience segments and campaign objectives. Optimize scripts, hooks, messaging, and video formats based on campaign results and a
Extracted skills: digital marketing