Employer description & source details
Build and run the UKI event strategy across hosted events, trade shows, conferences and webinars, from planning and contracts through on-site execution and follow-up. Turn demand generation plans into events that fill rooms with the right accounts and give sales something real to follow up on. Plan pre- and post-event plays with sales so every event connects to pipeline. Lead our Fulham FC sponsorship activity locally, including C-level experiences and occasional weekend coverage on home match days, and co-host events with partners. Run account-based, multi-channel campaigns aimed at key enterprise accounts in the region. Measure what works, report on pipeline and attendance, and change course when the data says so. Maintain the UKI event calendar and spot new opportunities. Work with an events agency on production so your time goes to strategy and the moments that matter. 5+ years in field, event or regional marketing at a B2B SaaS company, running events end to end at small and large scale. Field marketing experience in the UK and Ireland market. Account-based marketing experience, including multi-channel regional campaigns and engaging C-level audiences. A track record of driving pipeline and awareness, with measurable campaign reporting. A close working relationship with sales teams on objectives, messaging and execution. Comfort working independently in a remote-first, fast-moving environment. Based in London, or within about an hour of it. Willingness to travel across EMEA more than 15% of the time. Experience in databases, data analytics, data platforms or cybersecurity. If you’re a strong field marketer from another technical space, we’d still like to hear from you. Experience with sponsorship or co-hosted partner events. Experience marketing to developers or op
Extracted skills: data analytics, sales