Employer description & source details
Lifecycle Growth's job is to get more people using Grok, Grok Bot, X, Cursor and the API every day, and to turn that use into revenue. We own everything after signup: getting people to value, converting them to paid, growing their teams and keeping them coming back. We do it with lifecycle marketing, in-product messaging and a steady stream of experiments, and much of the work runs on agents we build ourselves. This isn't a traditional marketing role. You'll do the work of a product manager, a product marketer and a marketing engineer, often in the same day. You'll own lifecycle growth for one or more of our products. You'll figure out where the biggest opportunity is, design the program, build it and show whether it actually moved the number. The job spans consumer and business, self-serve and sales-led, so you'll need to think as clearly about a solo user's first week as about a team's path to an enterprise deal. You'll go deep on the systems underneath, like who's eligible, what triggers a message, how events and attributes are modeled, and how data moves from the warehouse into our messaging tools. When the best fix lives in the product or the data, you'll make the case and either build it yourself or work with engineering to ship it. This is an in-person role based in our San Francisco office. Strategy and roadmap: Own lifecycle end to end across our suite of products: Grok, Grok Bot, X, Cursor and the API, from activation and conversion to paid through team expansion, retention and winback. Data and audiences: Use SQL and product data to size opportunities, build the audiences and triggers behind each program, and prove what actually drove revenue. Journeys: Architect multi-step, cross-channel programs across email, push and in-app, with event-based triggers, bran
Extracted skills: go, sql, sales