Employer description & source details
The Director, Demand Generation, North America, will lead the strategy and execution of demand generation programs focused on acquiring new leads and logos, and improving conversion rates across top-, mid- and bottom-of-funnel metrics. This leader will design and deliver integrated campaigns that increase engagement, optimize lead quality, and drive marketing-sourced pipeline and qualified opportunities for LRN’s solutions across North America. The role is focused on new business, while also supporting Client Marketing on expansion and cross-sell programs. This is a hands-on individual contributor role responsible for both developing the North America demand generation strategy and personally executing, managing, and optimizing campaigns. Working cross-functionally with Sales, Marketing, Rev Ops, Agency Partners, and other Regional Marketing Directors, the Director will build scalable, data-driven, buyer intent-led programs that deliver measurable growth. The Director will also partner closely with BDR and SDR leadership, ensuring strong coordination between marketing and inbound and outbound efforts to maximize conversion efficiency. Develop and own the North America demand generation strategy, focusing on new logo acquisition and conversion rate improvement across all funnel stages. Own marketing-sourced pipeline targets for North America, with shared accountability for qualified opportunity creation, campaign ROI, and contribution to new business revenue. Plan, build, and execute integrated, multi-channel campaigns (digital, paid media, content syndication, email, nurture sequences, remarketing, webinars, PR and in-person events) to generate and nurture qualified leads. Build ABM campaigns that move marketing qualified accounts to sales-ready, and delivery insights t
Extracted skills: sql, seo, sales