Employer description & source details
We’re hiring an ABM Manager to run account-based marketing across Litmus’s highest-priority target accounts. Sitting within Field & Partner Marketing, you’ll turn our company-wide Account Based Marketing strategy into day-to-day execution by building account plans, launching multi-channel plays, and measuring their impact on pipeline. You’ll work closely with Account Executives (AEs), Business Development Reps (BDRs), Revenue Operations (RevOps), and our Partner Managers to engage the right buyers at the manufacturers that matter most to our growth. · Execute Litmus’s ABM program across tiered target accounts, from account selection and tiering through launch and optimization. · Build and maintain account plans with AEs and BDRs including mapping buying committees, priorities, and engagement history for each target account. · Plan and launch multi-channel ABM plays, including personalized email, LinkedIn and paid programs, direct mail, content, and events. · Partner with BDRs on account-based outreach sequences and messaging that turn account engagement into meetings. · Work with the Partner Managers to bring partners into account plays where they add value, co-developing joint account plans and campaigns with Hyperscaler (Microsoft, Google, AWS, Databricks, Snowflake, etc.) and System Integrator (SI) partners. · Work with Corporate Marketing to coordinate content and messaging for target industries, accounts, and personas. · Use HubSpot and Salesforce to build target account lists, track engagement, and keep account data clean. · Work with RevOps to report on ABM performance including account engagement, meetings, and pipeline created and influenced, and use the results to sharpen targeting and plays. · 3–5 years of B2B marketing experience, including at least 2 years
Extracted skills: aws, machine learning, operations, project management