Employer description & source details
We're looking for a hands-on Senior Performance Marketing Specialist to own and scale paid acquisition across established and emerging channels, with a strong focus on qualified pipeline, acquisition efficiency, and revenue impact. This role goes beyond managing ad campaigns. We want someone who combines strong performance marketing fundamentals with an AI-first mindset—someone who actively uses AI tools, builds automated workflows, and continuously finds ways to make marketing faster, smarter, and more effective. You'll own campaign strategy and execution across paid search, paid social, and emerging AI-native advertising platforms. You'll also identify opportunities to automate repetitive tasks, improve campaign intelligence, and build scalable workflows that enable the marketing team to operate more efficiently. This is a highly hands-on role for someone who enjoys experimentation, takes ownership of outcomes, and is comfortable building processes from the ground up. Own the end-to-end strategy, execution, and optimization of Google and Bing Ads campaigns targeting legal, legal ops, and procurement buyers. Manage account structure, keyword research, bidding strategies, search-term optimization, audience targeting, and budget allocation. Drive high-intent traffic and qualified demo requests while continuously improving cost per qualified opportunity and pipeline efficiency. Identify opportunities across competitor, category, and high-intent search campaigns to capture demand and improve market coverage. Build, manage, and scale paid social campaigns, primarily across LinkedIn and other relevant platforms. Develop targeting strategies for niche B2B buyer personas and create full-funnel campaign architectures across awareness, consideration, and conversion. Partner with
Extracted skills: data analysis, sales, operations