Employer description & source details
Develop, lead and implement hospital marketing programs to drive technology adoption for prioritized customers. This position will be responsible for development and coordination of various strategic and tactical hospital marketing initiatives. The individual will develop and scale best-in-class marketing assets, programs and standards to promote the value of Intuitive to executives and care teams across focus geographies. The role requires close collaboration with internal Intuitive stakeholders including other marketing departments, capital and clinical sales, training, clinical affairs, legal, regulatory, and compliance to execute key initiatives such as: Support Technology Expansion: Develop and execute a strong awareness and activation plan for enabling key executive champions in target accounts in focus geographies to advance dV surgery adoption. Collaborate with the capital sales to ensure sales teams master the articulation of value messages, overcoming objections and provide impactful customer experiences. Support the economic value of Clinical Evidence generation - · Lead the competitive intelligence function by monitoring market dynamics, competitor strategies, emerging technologies, and commercial trends to inform business decisions. · Develop and execute ecosystem marketing strategies that strengthen partnerships across healthcare providers, professional societies, digital health organizations, policymakers, and industry stakeholders. Experience - 6 - 8 years of total experience with minimum 3 years of marketing experience in a medical device, surgical or Pharma Company. Surgical and/or OR experience desired. Proven ability to effectively position and message products/procedures and implement marketing programs to drive product/procedure adoption. Demonstra
Extracted skills: sales, project management