Employer description & source details
Ramp is in a critical phase of growth, and marketing is one of the biggest drivers of it. We're building out our business systems team to make sure the systems behind every campaign, list, and lead can keep up. You'll work directly with Growth Marketing, Demand Generation, Lifecycle, Events, Sales Development, and Sales to own the systems that turn marketing programs into pipeline. You'll own HubSpot and how it connects to Salesforce and the rest of our GTM stack. Own top-of-funnel marketing systems: the roadmap, the architecture decisions inside them, and their operational health Run HubSpot as a system, not just a tool: workflows, lists, forms, properties, lifecycle stages, and the permissions and naming conventions that keep it from sprawling Run campaign operations end-to-end: program and campaign structure, campaign membership and status, event and webinar lead capture, and launch QA, so Marketing can ship quickly without creating data debt Own workflow management in HubSpot: build, document, and audit nurture, enrollment, and suppression workflows, and retire the ones that no longer earn their place Build and govern lists: ICP segmentation, inclusion and suppression logic, enrichment, and email validation between a Growth request and a send. Every list should be reproducible and explainable. Own privacy and opt-out management: subscription types, consent capture, unsubscribe and opt-out handling across HubSpot, Salesforce, and sales engagement tools, and compliance with CAN-SPAM, GDPR, and CCPA in a regulated fintech environment Design and maintain UTM tracking and attribution architecture: UTM taxonomy and governance, hidden-field capture on forms, lead source and original source logic, and how campaign touches flow into Salesforce, so the attribution reporting i
Extracted skills: sql, sales, recruiting, finance, operations, project management