Employer description & source details
HighLevel is looking for a highly analytical and product-minded Senior Product Analyst to join our Lead Generation Product team. You will work closely with Product Managers, Engineering, Design, Data, and GTM teams to understand how customers discover, adopt, and use our products—and where the most meaningful opportunities exist to improve their experience. You will own analytical projects end to end: framing the right questions, defining the approach, validating the data, conducting the analysis, and translating findings into clear recommendations. Your work will span the complete customer journey, from activation and feature adoption to engagement, conversion, retention, and monetization. This is a hands-on individual contributor role with a strong emphasis on independent ownership, product judgment, and cross-functional influence. Beyond delivering reports, you will proactively surface opportunities, challenge assumptions, and help Product Managers determine what we should build, why we should build it, and whether what we shipped actually worked. Own end-to-end product analyses across Funnels, Websites, Forms, Surveys, Domains, SEO, Listings, and other LeadGen products, turning ambiguous questions into structured analyses and actionable recommendations. Partner with Product Managers to define success metrics and measurement frameworks for product areas and initiatives, covering activation, adoption, engagement, retention, conversion, and monetization. Build and maintain dashboards that give Product Managers and leadership clear visibility into product health, emerging trends, and business outcomes, while enabling teams to answer recurring questions independently. Lead funnel and journey analyses to identify friction and drop-offs across onboarding, creation, publish
Extracted skills: python, go, sql, data analysis, data analytics, excel, power bi, tableau, seo, digital marketing