Employer description & source details
Own and grow Blackpoint Cyber's social channels (LinkedIn, X, Reddit, and YouTube as applicable), posting a minimum of 5x per week Craft, schedule, and publish original content - including short-form video and creative images — keeping tone and voice consistent across every channel Partner with the Senior Copywriter, events, demand, product, and campaigns teams to plan a content calendar, including real-time or reactive content around emerging news and events Conduct regular social listening to track brand, product, and competitor activity, and engage daily on LinkedIn commentary and tags Build and moderate Blackpoint's Reddit community, including growing Reddit karma, in coordination with partner marketing Manage internal stakeholder requests for social content and coordinate with creative as needed Track, analyze, and report on social performance monthly, quarterly, and yearly, turning data into clear recommendations Manage social media crisis communications and response strategy as needed Stay current on platform trends and emerging formats, applying AI tools for ideation, drafting, and workflow efficiency Advise internal teams — and partners where relevant — on social presence and profile-building best practices 5+ years managing social media as your primary role Excellent written and verbal communication skills, with the ability to write short, clever, on-brand copy under deadline Experience building social media programs using best practices and modern tools Strong organizational skills — comfortable owning a content calendar, asset library, and multiple concurrent campaigns Working knowledge of social SEO fundamentals and copywriting best practices Experience with social listening and social advocacy platforms Comfort using AI tools for ideation, drafting, and da
Extracted skills: seo, sales, cybersecurity, security, operations