Employer description & source details
Build the regional data and inventory ecosystem Evaluate, select, and integrate data partners for Browsing Intelligence across LatAm, including web, app, point-of-interest, and AI-search signals. Help ensure data coverage, quality, compliance, and ID interoperability by market. Evaluate and develop inventory partnerships across Display, Native, Audio, Rich Media, Push Ads, Social, and DOOH. Define audience, platform, channel, and format taxonomies and scoring frameworks for each market. Define and evolve the product strategy Own the regional roadmap for activation capabilities across markets, channels, formats, verticals, and gaps versus the global product. Establish regional commercial structures, including published rates, outcome-based models, channel pricing, and commercial guidance for Sales. Develop the go-to-market narrative, competitive positioning, vertical-specific messaging, and launch materials for new capabilities. Lead omnichannel activation and creative strategy Define the role of each channel across the consideration funnel, including message sequencing and setup parameters for Trading. Establish creative guidance by format and channel, including technical specifications and messaging principles for each stage of the customer journey. Identify new activation opportunities, emerging platforms, and opportunities to expand into additional markets. Strengthen measurement and business impact Maintain and evolve the measurement framework for intent lift, web visits, store visits, and other relevant outcomes. Promote consistency across markets and alignment with regional and global standards. Translate measurement outputs into practical optimization recommendations by channel and vertical. Build and expand a portfolio of credible case studies by vertical and bu
Extracted skills: go, sales