Employer description & source details
Lead Live Events marketing strategy. Own the end-to-end product marketing strategy for assigned Pokémon GO live events, defining objectives, audiences, positioning, marketing approach, and go-to-market plans that support player and business goals. Lead marketing within the Live Events team. Partner with Production, Game Design, Product Management, and other cross-functional leaders to help shape event concepts, drive alignment, and connect the in-game and real-world experience. Develop event positioning, branding, and messaging. Translate event concepts, gameplay, player insights, and regional context into clear positioning, value propositions, campaign narratives, naming and messaging frameworks, and player-facing communications. Lead integrated go-to-market planning. Build global marketing plans across web, social, CRM/direct marketing, community, PR, creators, platform partnerships, paid media, and regional channels, aligning teams around key milestones, deliverables, dependencies, and launch readiness. Leverage advanced AI tools and workflows. Use leading AI capabilities to accelerate insight synthesis, strategic planning, campaign ideation, localization support, project workflows, quality control, and performance analysis. Build repeatable AI-enabled processes that improve speed and quality while applying strong judgment around accuracy, confidentiality, IP, brand standards, and human review. Connect the real-world and in-game player experience. Partner closely with Production, Product Management, and Game Design to ensure marketing reflects the full event experience, communicates player value clearly, and creates cohesion across physical and digital touchpoints. Lead creative development. Develop creative briefs and partner with internal creative teams, agencies,
Extracted skills: go, recruiting, operations, product management, project management