Employer description & source details
Develop and execute digital marketing strategies aligned with business objectives. Manage paid media, social media, content activation, and digital advertising programs. Lead campaign planning, launch, optimization, and performance reporting. Analyze campaign results and recommend data-driven improvements. Oversee digital content, creative assets, and agency/vendor relationships. Establish digital marketing best practices, processes, and governance. Collaborate with cross-functional stakeholders to support lead generation and brand growth. Monitor emerging digital trends, technologies, and AI-driven marketing opportunities. Bachelor's degree in Marketing, Communications, Business, or related field. 5-7 years of experience in digital marketing, paid media, social media, content strategy, analytics, and campaign management. Strong knowledge of Google Ads, Google Analytics, social media platforms, SEO, and digital marketing tools. Proven ability to develop and optimize multi-channel marketing campaigns using data-driven insights. Excellent communication, project management, and stakeholder management skills. Experience in life sciences, healthcare, medical device, pharmaceutical, or other regulated B2B industries preferred. Experience leading or mentoring marketing team members, agencies, or cross-functional project teams preferred. Positions are full-time, working Monday-Friday 8am-5pm, overtime as needed. Candidates currently living within commutable distance to Lancaster, PA are encouraged to apply. Excellent full time benefits including comprehensive medical coverage, dental, and vision options Eurofins USA Medical Devices is a Disabled and Veteran Equal Employment Opportunity employer.
Extracted skills: seo, digital marketing, sales, project management