Employer description & source details
We’re hiring an Associate Demand Generation Manager to build and run the demand engine for our Corporate Tech business. Our Corporate Tech team has found strong product-market fit with one of our most differentiated datasets among some of the largest and fastest-growing technology companies in the world. This has quickly become a meaningful growth driver for the business and to go after it more aggressively, we’re dedicating resources towards unlocking more opportunities in this space. You’ll partner directly with Corporate Tech leadership to define a tiered list of target accounts, then orchestrate account-based programs that get us into those accounts: multi-threaded plays across buying committees, content and social proof built for a focused set of buyers, and coordinated execution across paid, organic, events, and sales outreach. You’ll have the rare advantage of using proprietary data these companies have never seen before to earn their attention and get them to raise their hands. You’ll shape how a specific, high-value market perceives YipitData, and you’ll own the pipeline that results. Marketing directly contributes a growing number of sales-accepted opportunities (SAOs) within priority accounts. Marketing-sourced and marketing-influenced pipeline and closed-won revenue in Corporate Tech grow quarter over quarter against defined targets, pulling forward revenue that would have taken longer to capture without marketing support. Account penetration deepens: more engaged contacts across more roles within each target account. Sales has a steady flow of warm, well-educated conversations, and a tight feedback loop with marketing on what’s working. This is a remote-friendly opportunity that can sit in NYC (where our headquarters is located), one of our office hubs, or
Extracted skills: go, content marketing, digital marketing, sales