$120,000 - $165,000.
Employer description & source details
Cloudflare’s Americas Marketing Team is searching for Demand & Field Marketing Leader to partner directly with our US Major Accounts segment. Aligning with sales leadership, sales operations, partner marketing and GTM counterparts you will design and drive high-impact pipeline generation programs, events and account focused marketing leading to pipeline creation and closed-won bookings across Global 2000 accounts. In this role, you will lead Majors Demand Marketing utilizing historical performance, data analytics, and intent intelligence to inform quarterly strategies and drive growth. You will hold end-to-end responsibility for developing and coordinating a comprehensive, omnichannel marketing approach for US Major Accounts. Your scope will encompass hosted field events, Account-Based Marketing (ABM), VIP and executive C-level events while providing strategic inputs for full-funnel digital programs (paid search/social, webinars, web strategy). Strategic Planning & Execution: Develop and execute multi-channel marketing plans that align directly with US Major Accounts sales and pipeline targets, holding ownership of budget management, execution, and reporting. Sales & BDR Partnership: Partner closely with enterprise sales leaders, account executives, and Business Development Rep (BDR) leadership to establish shared SLAs, conduct joint pipeline reviews, and enable sellers with high-converting account engagement programs. Full-Funnel Digital Demand Generation: Direct enterprise-focused digital marketing strategy working with our Digital Marketing team—ie. LinkedIn advertising, programmatic display, executive webinar series—to capture, engage, and nurture high-intent enterprise accounts. ABM: 1:1 ABM strategies opportunistically for our strategic accounts segment within Maj
Extracted skills: data analytics, digital marketing, sales, cybersecurity, operations