Employer description & source details
Develop and execute product and brand strategies aligned with business objectives and growth priorities. Define product positioning, key messaging, and marketing initiatives to strengthen brand awareness and market presence. Support the development and execution of product launches, brand campaigns, and promotional activities. Identify opportunities to improve product visibility, customer engagement, and overall brand performance. Doctor Engagement and Healthcare Professional Marketing Plan and execute doctor-engagement initiatives targeting relevant healthcare professionals, including gynaecologists, fertility specialists, and other stakeholders. Develop scientific communication strategies that effectively communicate relevant product and service information. Segment doctors and healthcare stakeholders based on relevant criteria to enable focused and effective engagement. Design initiatives to strengthen referral relationships and build long-term engagement with the medical community. Support key opinion leader (KOL) engagement and relationship-building initiatives to enhance professional awareness and participation. Scientific Communication and Educational Initiatives Coordinate scientific meetings, continuing medical education (CME) programmes, educational activities, and doctor-facing campaigns. Develop marketing collateral, scientific presentations, product information materials, and communication resources in collaboration with internal teams. Ensure healthcare professional communication is accurate, relevant, and aligned with approved brand messaging. Support the planning and execution of medical-community engagement programmes that strengthen awareness and professional relationships. Market Research and Competitive Analysis Conduct market research to understand
Extracted skills: sales, product management