Employer description & source details
-Execute SEO strategies across technical SEO, on-page, off-page, and content optimisation to improve organic visibility, search rankings, traffic, and conversions. -Conduct technical SEO audits and coordinate fixes covering crawlability, indexation, canonical tags, hreflang, XML sitemaps, schema markup, site structure, and Core Web Vitals. -Conduct keyword research and search intent analysis across financial and trading topics, multiple markets, and languages; identify opportunities to optimise landing pages, product pages, platform pages, account types, and educational content. -Plan and optimise multilingual SEO and content strategies based on local keyword research, search behaviour, and market trends rather than direct translation. -Monitor SEO performance metrics using relevant analytics and SEO tools; prepare reports for internal reviews, track KPIs, and provide actionable business insights. -Support accurate lead and traffic attribution across organic, paid, referral, and direct channels in collaboration with BI and relevant stakeholders. -Collaborate with development and regional marketing teams to implement technical SEO recommendations and incorporate local market insights and search behaviour into SEO strategies. -Collaborate with BI and other relevant stakeholders on performance analysis, lead attribution, and data accuracy. -Collaborate with Content and Editorial teams to optimise content and localisation, ensuring recommendations align with SEO objectives, local search behaviour, and applicable financial services regulatory requirements and internal guidelines. -Support the Global SEO Manager in project coordination, and cross-functional SEO initiatives. Research, Analysis & Continuous Improvement: -Conduct competitor analysis and monitor SEO, search engin
Extracted skills: seo, project management