Employer description & source details
We're looking for a Sr. Growth Marketing Manager to own and scale the programs that turn target accounts into qualified pipeline. This role owns demand generation end-to-end — email nurtures, paid media (Google Ads, LinkedIn Ads), content syndication, webinars, and organic social presence — while contributing to overall messaging strategy and brand direction. This is a high-ownership, execution-focused role for someone who's equally comfortable optimizing a paid search account, building a nurture sequence, and keeping our social channels sharp day to day. You’ll set demand gen campaign strategy and ensure it stays aligned with FourKites’ broader narrative by partnering across Marketing, Product, and Sales. Demand Generation Strategy & Campaigns Lead the growth and pipeline strategy: design and execute an integrated plan across paid, content, social, and lifecycle programs, with the roadmap and budget to hit awareness, conversion, and pipeline targets. Build and manage always-on and campaign-specific nurture programs including drip sequences, segmentation, and A/B testing, in coordination with sales development. Own end-to-end execution for webinars tied to active demand gen campaigns (platform administration, promotion, registration, and follow-up). Draft first-pass content supporting demand gen campaigns — landing pages, campaign emails, ad copy, and gated assets — for review and refinement. Own content syndication, third-party promotions, and paid placements end-to-end — from vendor selection and contracting through asset delivery, lead handoff with marketing ops and SDRs, and performance tracking. Build and maintain campaign planning templates and calendars that keep cross-functional stakeholders aligned on timing, assets, and channels. Own strategy, execution, and o
Extracted skills: go, sales, operations, project management