Employer description & source details
Brainstorm creative social media content ideas in collaboration with the Social Media Manager. Research fitness trends, audience interests, relevant topics, and emerging content formats. Develop scripts, storyboards, and content concepts for short-form videos, Instagram Reels, carousels, static posts, and stories. Ensure content aligns with the brand's voice, objectives, and audience expectations. Bring fresh ideas and creative perspectives to the content planning process. Information Gathering and Coordination Gather insights, stories, and inputs from trainers, team members, and other relevant stakeholders. Identify real-life member experiences, fitness journeys, and success stories that can be translated into engaging content. Coordinate with internal teams to collect accurate information and relevant footage. Follow up with stakeholders to ensure content requirements are met within deadlines. Coordinate shoot schedules, locations, participants, and logistics to ensure smooth execution. Assist the Social Media Manager with shoot preparation, setup, and filming. Capture video footage on a smartphone, ensuring appropriate framing, lighting, angles, and composition. Ensure all required footage is captured for the planned edit. Organize and review raw footage to streamline the editing process. Take ownership of editing and designing social media content from concept to final delivery. Select the most effective clips and structure videos to capture attention from the opening seconds. Edit short-form videos with a strong understanding of hooks, pacing, audience retention, and storytelling. Select suitable music, trending audio, transitions, captions, and on-screen text based on the content's purpose. Design engaging carousels, static posts, and Instagram Stories that encour