Employer description & source details
Motive is hiring a Customer Marketing Specialist to own and execute our reviews program and customer content operations. This is a hands-on, individual contributor role focused on driving measurable brand credibility through review platform performance, content enablement, and customer proof point management. You'll work at the intersection of customer advocacy and go-to-market execution, partnering closely with our digital marketing team to increase Motive's search visibility and ensure our customer voice is showing up where buyers are already looking. This role is ideal for someone who is organized, detail-oriented, and motivated by seeing their work directly influence pipeline and competitive positioning. You'll use AI, automation, and modern customer marketing tools to make review generation and content operations more scalable, while ensuring every customer touchpoint is polished and positive. Own Motive's day-to-day presence on G2, TrustRadius, TrustPilot, Capterra, and Gartner Peer Insights. Run review generation campaigns end-to-end, including customer targeting, outreach sequencing, incentivization, and follow-up. Deliver a quarterly G2 content plan and enablement package to internal stakeholders following each reporting cycle. Partner with the AEO team to align review strategy with search visibility goals and ensure review content supports organic discoverability. Track review volume, ratings trends, and competitive benchmarks, surfacing insights and risks to leadership on a regular cadence. Coordinate internally on review response workflows and flag feedback patterns to CS and Product. Conceptualize and execute innovative customer content strategies to drive engagement and conversion. Coordinate customer outreach, scheduling, approvals, and consent for all ad
Extracted skills: go, seo, digital marketing, sales, customer success, finance, operations, project management