Employer description & source details
Deliver the content strategy and production Translate the organic marketing content strategy into clear editorial plans, production roadmaps and content priorities. Oversee the creation, editing, publishing and optimisation of content across websites, landing pages, product pages, campaigns, guides, email journeys and other relevant channels. Ensure content is accurate, useful, well-structured and written in a way that is accessible to a non-technical audience. Manage the content calendar and production pipeline, balancing new content creation with ongoing review, consolidation and improvement of existing content. Identify gaps in content coverage across the customer journey and develop plans to address them. Ensure messaging is consistent across acquisition, product, support and customer communications Knowledge base and customer education content Take ownership of the customer knowledge base, product documentation, tutorials, guides and educational content, ensuring it is clearly structured, current and genuinely useful. Work closely with Product, Customer, Support and technical subject experts to create and maintain accurate, accessible product documentation and customer guidance. Ensure the knowledge base is aligned with customer needs, product changes and recurring support enquiries. Develop and maintain educational resources that help customers build confidence, activate their products successfully and achieve value more quickly. Identify where unclear, missing or ineffective documentation creates friction, contributes to avoidable support demand or prevents successful product adoption. Use search data, customer feedback, support insight and product usage information to prioritise new content and improve existing resources. Establish clear ownership, review cycles
Extracted skills: seo