Employer description & source details
We're hiring a Senior Product Marketing Manager to own two things: shipping new features to the market, and building our PLG activation flow. A launch is only worth something if customers actually adopt what we ship, and this person is responsible for making sure they do. Enterpret is the customer context layer for product teams. We bring all of a company's customer feedback into one place, structure it with an adaptive taxonomy, and give that context to the people and agents deciding what to fix next. Product teams at fast-growing AI-native companies like Canva, ElevenLabs, Notion, Superhuman, and Zapier use Enterpret to catch what's breaking and prove it's real before they ship the fix. We ship new product every week, and we're opening Enterpret up to self-serve signups. Neither matters if people don't use what we build. Right now launches get announced, and then nobody owns what happens next. Does a new user get to value in their first session? Does an existing account pick up the new feature? Did the launch move adoption at all? This person owns those answers. You'll take over our weekly product launches. We release something new every week, and not every release is a big moment, but the cadence doesn't stop. You'll own the launch calendar with product, decide how much each release gets, and make sure every one goes out on time and reaches the people it was built for. Plan launches with product managers ahead of time, including positioning, audience, launch tier, and timing Write the launch story and the assets behind it: in-product announcements, release notes, announcement posts, demo scripts, and social copy Get sales and customer success ready before launch day with talk tracks, demo flows, objection handling, and a clear answer to "who should I tell about this?
Extracted skills: sales, customer success