Employer description & source details
Run AstroLokal’s influencer and creator campaigns day to day: sourcing, negotiation, briefing, execution and performance tracking Build and scale creator campaigns aimed at Tier 2–3 audiences across Hindi and regional languages (Telugu, Tamil, Kannada, Marathi, Bengali and more) Choose the right creators for each campaign, including astrology, devotional, spiritual, family, lifestyle and regional entertainment creators, based on audience fit, credibility and conversion potential, not just follower count Design content integrations that feel native to the creator: story-led, culturally rooted, and built to drive installs and first consultations Manage relationships with influencer agencies, talent managers and production houses to deliver campaigns at scale and on budget Brief and work with production partners on creator-led and branded video for YouTube, Instagram, ShareChat, Moj and other short-video platforms Track and optimise campaigns against performance metrics (CPI, CAC, first-recharge rate, ROAS), and share learnings with the performance marketing team Help build a repeatable playbook and a vetted creator bench for always-on campaigns and festive peaks (Navratri, Diwali, wedding season, New Year) 1–3 years in influencer, creator or content marketing, preferably at a consumer app, agency or D2C brand with a Bharat-first audience Strong understanding of Tier 2–3 India: what content these audiences watch, which creators they trust, and how they make decisions A solid network of influencer agencies, talent managers and production houses that you’ve worked with directly A sharp eye for creators: you can spot authentic reach, fake engagement and creator–brand fit Hands-on experience with content integrations: you’ve run branded integrations that felt organic and can s
Extracted skills: content marketing, finance