Employer description & source details
Glean is seeking a strategic, analytical, and execution-oriented Director, Digital Marketing to lead the digital growth engine for our Enterprise AI platform. This leader will own Glean’s digital channels, web experience, and performance strategy, connecting audience insights and company priorities to measurable engagement, qualified pipeline, and revenue impact. Define Glean’s global digital marketing strategy across paid media, search, website, email, social, retargeting, and emerging digital channels. Own digital performance goals and reporting, connecting channel activity to qualified engagement, meetings, pipeline, revenue, efficiency, and return on investment. Lead paid media strategy across platforms such as Google Ads, LinkedIn, programmatic, and video, including audience strategy, budget allocation, forecasting, agency management, creative testing, and optimization. Own and grow AI visibility by optimizing brand presence and content discoverability across AI-driven answer engines and LLM-powered digital experiences (Answer Engine Optimization/AEO). Partner with Demand Generation, ABM, Field Marketing, Product Marketing, Sales, SDRs, Marketing Operations, RevOps, Web, Content, and Creative to build integrated full-funnel programs. Own the website and conversion optimization roadmap, improving messaging, user experience, landing pages, forms, calls to action, personalization, and conversion paths. Build a disciplined experimentation program across audiences, messaging, offers, creative, media mix, landing pages, and funnel experiences. Advance Glean’s visibility across traditional search and AI-driven discovery through SEO, answer engine optimization, generative engine optimization, structured content, and technical foundations. 10+ years of digital, growth, perf
Extracted skills: seo, digital marketing, sales, operations