Employer description & source details
Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies aligned with business goals, brand positioning, and customer acquisition objectives. Performance Marketing: Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant digital platforms to maximize ROI and improve conversion rates. E-commerce Growth: Drive online sales and customer engagement through digital campaigns, product promotions, conversion rate optimization, and improvements across the customer journey. Healthcare Marketing: Develop targeted marketing campaigns for healthcare products, services, or solutions while ensuring accuracy, credibility, and compliance with applicable advertising guidelines. SEO and Content Marketing: Improve organic visibility through search engine optimization, keyword research, content planning, website optimization, and relevant content initiatives. Social Media Management: Plan and manage social media campaigns to strengthen brand awareness, engage target audiences, and generate qualified leads. Campaign Analytics and Reporting: Monitor key performance indicators such as cost per acquisition (CPA), return on ad spend (ROAS), conversion rates, website traffic, and customer acquisition cost (CAC). Budget Management: Allocate and manage digital marketing budgets effectively, identifying opportunities to reduce acquisition costs and improve campaign profitability. Conversion Rate Optimization: Analyze user behavior, landing pages, and conversion funnels to identify improvement opportunities and increase campaign effectiveness. Customer Acquisition and Retention: Develop strategies to attract, engage, and retain customers through personalized campaigns, remarketing, email marketing, and lifecycle marke
Extracted skills: seo, content marketing, digital marketing, sales, project management