Employer description & source details
Launch, manage, and scale high-volume lead generation campaigns across Facebook and Instagram daily. Oversee the full campaign lifecycle, from initial technical setup (Pixel, CAPI, and UTMs) to advanced horizontal and vertical scaling. Monitor key performance indicators including CPL, CTR, Frequency, and Lead Quality, making proactive adjustments to combat creative fatigue. Build and optimize high-converting landing pages and funnels, utilizing A/B testing and CRO principles to maximize lead flow. Manage client accounts independently, making high-level strategic decisions and communicating performance results clearly. Collaborate with creative teams and account managers to ensure messaging aligns with lead quality goals. Integrate lead data with GoHighLevel and other CRMs via Zapier and webhooks to ensure seamless lead nurturing. 5+ years of verified experience managing Meta Ads campaigns within an agency environment. South Africa residency (Remote position). Deep technical mastery of Meta Ads Manager, including Advantage+, Conversion API, and complex attribution settings. Proven track record in high-ticket lead generation (Solar, Home Services, Real Estate, or B2B) rather than e-commerce. Demonstrated experience in Landing Page/Funnel creation and Conversion Rate Optimization (CRO). Strong analytical mindset with the ability to troubleshoot technical issues and analyze data to drive strategy. Leadership maturity with the ability to own accounts end-to-end and drive long-term client retention. Proficiency with GoHighLevel and automation workflows. Experience with Zapier and lead-to-CRM integrations. Familiarity with Google Search and Performance Max campaigns.
Extracted skills: sales