Employer description & source details
Develop and execute social media strategies to increase GyanTV’s brand awareness, reach, engagement, app installs, and subscriptions. Manage and grow GyanTV’s presence across platforms such as Instagram, YouTube, Facebook, LinkedIn, X, and other relevant channels. Create monthly and weekly content calendars aligned with campaigns, trending topics, audience interests, and business goals. Turn educational topics into engaging Reels, Shorts, carousels, posts, stories, memes, polls, and interactive content. Write strong hooks, captions, headlines, CTAs, and social copy that encourage viewers to watch, engage, share, download the app, or subscribe. Identify relevant trends, viral formats, topics, audio, and content opportunities, and adapt them to GyanTV’s brand and audience. Coordinate with content writers, video editors, designers, creators, and marketing teams to produce high-quality social media content. Plan and manage social media campaigns for new content launches, special offers, app promotions, courses, and brand initiatives. Monitor comments, messages, audience feedback, and conversations to build an active and engaged community. Track key performance metrics such as reach, views, watch time, engagement, follower growth, clicks, app installs, and conversions. Analyze content performance and use insights to improve future content, posting strategies, and campaign results. Conduct competitor research and identify successful content formats and growth opportunities in the edutainment, education, self-improvement, career, and digital learning space. Work closely with the performance marketing team to support paid campaigns with strong organic content and creative ideas. Maintain a consistent brand voice, visual identity, and content quality across all social media plat
Extracted skills: content marketing