Employer description & source details
Develop and execute integrated marketing communications strategies, campaigns, and lead the annual medical device services marketing plan process aligned to business objectives, audience needs, and growth priorities. Lead campaign planning from strategy through execution, including value proposition development, creative briefs, messaging, content mapping, activation plans, and performance measurement. Create, edit, and manage high-impact content across channels, including web pages, email campaigns, paid media, sales enablement materials, thought leadership assets, presentations, social media, webinars, and event materials. Partner with marketing colleagues, sales, technical SMEs, leadership, agencies, and external vendors to ensure cohesive messaging, strong execution, and alignment across target audience touchpoints. Manage marketing automation, email marketing, lead nurturing, inbound lead processes, and lead scoring in partnership with sales and digital teams. Plan and execute tradeshows, events, webinars, and promotional campaigns, including messaging, graphics, schedules, speaker coordination, and post-event follow-up in coordination with the marketing tradeshow specialist. Own campaign performance tracking, KPI reporting, budget management, and optimization recommendations to improve engagement, lead generation, and marketing effectiveness. Uphold brand standards and ensure consistent, compelling messaging across all marketing materials, digital channels in partnership with the marketing digital specialist, sales tools, and external communications. Manage agency relationships, project timelines, deliverables, and budgets to ensure work is completed on time, on brand, and aligned to business goals. Has 8 to 10 years of progressive marketing communications experie
Extracted skills: content marketing, sales, operations, project management