Employer description & source details
Product-Led Growth and Campaign Execution Execute product-led growth campaigns, marketing experiments, and product adoption initiatives across global markets. Support acquisition, activation, engagement, retention, and conversion strategies throughout the customer journey. Develop targeted campaigns for different audience segments and build scalable marketing programs. Monitor campaign performance and optimize initiatives based on engagement, conversion, and product usage metrics. Collaborate with growth teams to identify opportunities for improving user acquisition and product adoption. Product Marketing, Positioning, and Messaging Develop product positioning, messaging frameworks, value propositions, and compelling use-case narratives. Translate technical product capabilities into clear customer benefits and business outcomes. Create product pitch decks, competitive presentations, launch materials, blogs, guides, case studies, and other marketing assets. Support global product launches, go-to-market strategies, and integrated marketing initiatives. Ensure consistent product messaging across campaigns, sales enablement materials, and customer-facing communications. Developer and Technical Audience Marketing Build awareness, engagement, and adoption among developers, data engineers, data analysts, and technical decision-makers. Plan and execute developer-focused campaigns, technical events, workshops, meetups, and ecosystem initiatives. Develop technical marketing content that supports product discovery, evaluation, and adoption. Understand the needs, objections, and adoption barriers of technical audiences and incorporate these insights into marketing programs. Collaborate with Developer Relations and Product teams to strengthen engagement with technical communities. M
Extracted skills: go, sales