Employer description & source details
Design engaging visual creatives for Facebook, Instagram, and other digital platforms. Create high-performing ad creatives, promotional banners, festival creatives, and campaign visuals for Lokal Matrimony. Develop creative assets for Meta Ads, influencer campaigns, and user acquisition initiatives. Maintain consistent brand identity, visual quality, and design standards across all platforms. Collaborate with marketing and performance marketing teams to develop creatives aligned with campaign objectives. Create multiple creative variations for A/B testing and campaign optimization. Apply visual storytelling, typography, color theory, and layout principles to produce impactful designs. Stay updated on the latest design trends, social media formats, and digital advertising best practices. Manage multiple design projects and ensure timely delivery of creative assets. Any Graduation in any discipline is preferred. Minimum 4 years of experience in graphic design, preferably in digital marketing, advertising, or consumer-facing apps. Proficiency in Adobe Photoshop, Adobe Illustrator, and other relevant design tools. Strong portfolio showcasing social media creatives, digital advertisements, promotional banners, and campaign designs. Good understanding of visual storytelling, typography, color theory, composition, and brand consistency. Knowledge of performance marketing creatives, Meta Ads, and creative testing is preferred. Ability to understand marketing briefs and translate them into effective visual concepts. Strong creativity, attention to detail, communication, and time management skills. Ability to manage multiple projects and work collaboratively with cross-functional teams.
Extracted skills: digital marketing