Employer description & source details
Plan and execute region-specific field marketing programs aligned with revenue targets. Design high-impact, non-generic experiences such as: Work with regional sales & partner leaders to prioritize key cities, countries, and target accounts. Account-Based & Pipeline Acceleration Programs Execute ABM-driven field plays for the top 100–200 strategic accounts. Own event-to-opportunity follow-up orchestration to ensure tangible business outcomes. Experiment with innovative event formats such as salons, invite-only forums, security breakfasts, and micro-events. Build long-term regional security communities instead of one-off events. Bring fresh, unconventional ideas tailored to US and LATAM buying behaviors and cultures. Sales: Weekly planning, account mapping, and deal strategy alignment Product Marketing: Align on messaging, narratives, demo storylines, and agendas Partner Marketing: Co-host selective regional partner events Marketing Operations: Ensure strong Salesforce hygiene, ROI tracking, and attribution Own event ROI end-to-end with a strong focus on business impact. Track and optimize performance based on: Continuously iterate and improve formats based on performance insights. 4–5 years of experience in field marketing, GTM, ABM, or revenue-focused marketing roles (Cybersecurity B2B SaaS preferred). Strong experience working closely with sales teams and driving pipeline impact. Proven ability to design and execute high-quality executive-level events and experiences. Experience engaging with senior stakeholders such as CISOs, VPs, and CXOs. Data-driven mindset with experience tracking ROI, pipeline influence, and attribution. Excellent communication, stakeholder management, and collaboration skills. High ownership mindset with the ability to work independently in fas
Extracted skills: go, machine learning, artificial intelligence, sales, cybersecurity, security, operations