Employer description & source details
5–7+ years of experience in creative copywriting, ideally within advertising, branding, creative agencies, or consumer-focused businesses. An exceptional portfolio demonstrating original thinking, strong writing craft, and versatility across different brands and formats. Outstanding written English, with a sophisticated understanding of tone, storytelling, grammar, and language. Strong cultural understanding of English-speaking markets, particularly the US, UK, and Australia. Experience developing brand narratives, tone-of-voice guidelines, messaging frameworks, and brand books. Proven ability to conceptualise and write campaign ideas, headlines, taglines, and product launch messaging. Hands-on experience writing for organic social, paid advertising, creator content, websites, landing pages, eCommerce, and CRM. Understanding of how copy contributes to brand building, customer acquisition, engagement, and conversion. Ability to adapt messaging for platforms such as Meta, TikTok, Google, and YouTube. Good understanding of SEO, CRO, creative testing, and performance-led messaging. Excellent editorial judgement, attention to detail, and ownership of final copy quality. Ability to collaborate with Creative Directors, Designers, Strategists, and Performance specialists. Strong organisational skills and the ability to manage multiple brands, deadlines, and competing priorities. A collaborative, proactive mindset with the ability to work independently and incorporate feedback. Genuine curiosity about language, culture, advertising, and consumer behaviour. Ability to use AI as a supporting tool without relying on AI-generated drafts as a substitute for original creative thinking. Experience working with eCommerce, D2C, lifestyle, beauty, fashion, wellness, or other consumer bran
Extracted skills: seo