Employer description & source details
Help develop and execute the cultural, always-on consumer communications strategy for MONOPOLY GO! Support communications for new game tentpoles, talent partnerships, creator programs, community initiatives, and real-world activations. Be extremely creative and on-the-pulse to find and develop compelling stories from the game and its community, including player friendships, rivalries, achievements, creative contributions, and the ways MONOPOLY GO! helps people stay connected. Take a 360 approach to all communications, including earned, owned and sponsorship opportunities, devising big ideas and taking them to execution Monitor entertainment, sports, social, creator, and cultural conversations to identify timely opportunities for the game. Develop thoughtful, quick-turn ideas that are relevant to players and can earn attention beyond the gaming press. Build relationships with consumer, lifestyle, entertainment, culture, sports, technology, and gaming media. Write media pitches, press materials, briefings, messaging, and other communications that make the game and its community easy to understand and exciting to talk about. Work closely with Social, Community, Marketing, Partnerships, Product, Publishing, and agency partners to bring integrated ideas to life. Help identify and support talent, creator, editorial, and experiential opportunities that feel authentic to MONOPOLY GO! Track coverage and results, share learnings, and use insights to strengthen future communications. 5+ years of experience in communications, public relations, entertainment, lifestyle, consumer technology, games, sports, or a related field. A highly strategic, creative and curious teammate who is constantly coming up with breakthrough ideas and has the execution skills to bring them to fruition Exp
Extracted skills: go, recruiting, operations