Employer description & source details
We are seeking an innovative and data-driven Senior Channel Marketer to own and accelerate our go‑to‑market strategy through distribution partners and installer networks. You’ll craft and execute marketing programs tailored to key residential channels—distribution, new home construction, solar and storage installers, HVAC and home services contractors, and electrical contractors—driving awareness, demand, network strength, sales enablement, and revenue growth. This is an exciting opportunity for an individual eager to leverage their channel marketing expertise, deepen knowledge across channels with diverse business models, and help SPAN customers unlock a new, profitable category within their portfolio. Join SPAN and become a vital force in shaping a sustainable future, enabling electrification across diverse industries and applications. Develop and refine channel marketing plans for distribution partners (electrical, solar, HVAC) and installer networks. Segment and prioritize target verticals: custom/semi‑custom/production new home construction, solar and storage installers, HVAC/home services contractors, and electrical contractors. Partner with Sales, Product, and Customer Support to align messaging, refine value propositions. Translate technical features and capabilities to audience-specific value propositions and campaigns. Grow and strengthen the network of SPAN Authorized Installers across verticals, increasing installs per member and member engagement. Embrace new or leading-edge programs, processes, or products that positively impact the organization and its customers, including AI. Activate and Collaborate with Partners Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained. Work closely with Sales an
Extracted skills: go, sales, project management